The Story of De Crown Club

"Woven with care. Rooted in nature. Crowned with purpose."

In a quiet corner of India, where the rustle of cotton fields meets the rhythmic clack of handlooms, De Crown Club took its first breath—not as a fashion brand, but as a conscious movement. We were born out of a dream: to bring nature back into our lives, one thread at a time.

Our Roots

De Crown Club was founded with a deep respect for our earth and the skilled hands that work with it. We noticed how synthetic fabrics were silently harming both—polluting the environment and causing discomfort to the skin. In response, we turned to time-honored traditions: organic farming, natural dyes, and handloom weaving.

Every piece we create uses organic, eco-friendly, and handwoven fabrics that are:

Gentle on the skin

Hypoallergenic

Breathable and comfortable

Durable and long-lasting

Dyed with natural, non-toxic colors

Responsible in their carbon and water footprints

Organic Cotton Fields

Our Mission

Our purpose goes beyond fashion. De Crown Club is here to uplift, educate, and inspire.

Empowering Farmers and Weavers

We directly support Indian farmers and artisans, ensuring they receive fair wages and respect for their crafts. Their wisdom and work are the backbone of our brand.

Fair Trade Commitment

Creating Awareness

From bustling Indian cities to quiet global corners, we aim to raise awareness about the benefits of eco-friendly clothing—why it matters, and how it heals.

Global Impact

Redefining Luxury

To us, true luxury means sustainability, heritage, and health. When you wear De Crown Club, you wear something that's good for your body, soul, and the planet.

Sustainable Luxury
"Fashion with purpose, crafted with love, and crowned with consciousness."
Global Community

Where We Are Today

From local markets to international communities, De Crown Club has become a symbol of mindful living. Our collections are worn by those who care—not just about how they look, but about how they live.

We are proud to be part of a new wave of conscious creators and customers who believe that what you wear should tell a story—a story of roots, responsibility, and revolution.

Local to Global

Market Expansion

Mindful Living

Conscious Choices

Responsibility

Environmental Care

Revolution

Fashion Change

De Crown Club

"It's not just fashion. It's a fabric of change"